After eight intensive weeks, Team A’s Smart Lab at the Pillen Group has been successfully completed.
The task
To systematically develop and refine an initial product idea and evaluate it from a market, customer, and risk perspective.
The result
The research has yielded clear and well-founded insights into the relevant market and product factors. These results help Pillen to critically and carefully assess the possibilities for a new product implementation and to make well-considered choices about the next steps.
The value of Smart Solution Labs
This approach clearly demonstrates the value of Smart Solution Labs: basing insights on facts and structured analysis provides a clear picture of the opportunities, threats and points for attention. This helps Pillen to make realistic assessments and to pursue only those ideas that offer real prospects.
A big thank you to Mark Pillen for his openness, constructive exchange, and trust, as well as to the interdisciplinary student team for their thorough and professional work throughout the entire project.