Keep it running – The starting signal for a new Smart Lab has been given.

When it comes to smart software maintenance, the Dutch company OVSoftware from Enschede, Apeldoorn and The Hague is a force to be reckoned with. For over a year now, its innovative Managed Software Platform has been ensuring that customer software is reliably maintained and adapted to the highest quality and security standards. But how do you win new customers? Eight students from FH Münster, Westfälische Hochschule and Saxion University are tackling this question – for eight weeks, with fresh perspectives. Their interdisciplinary approach could be the key to rethinking – and further developing – OVSoftware’s marketing.